What's Wrong With Just Right 🤔

To commemorate National Cereal Day, I figured I would spotlight one of the most underrated cereals I’ve ever had the pleasure of eating — Just Right.

I still remember the first time I tried it. My first-year university floormate had kindly offered me some. After growing up on a steady diet of super sugary cereals, I have to admit that I was rather unimpressed by its appearance. One had to squint to see the sugared sheen on the glazed flakes. Plus, the presence of oat nuggets almost scared me off outright, as I conflated those to mean that it was “healthy.” (At that point in my life, a healthy cereal was about as appealing as an 8:30 am lecture!)

I voiced my concerns to him but he urged me to just give Just Right a shot. And am I glad I did! To say that I was pleasantly surprised would be an enormous understatement. Propelled by my below-the-floor expectations (inside joke — our floor was halfway underground), it immediately shot up my list of favourite cereals.

Although Just Right did not offer the overload of sugar I was accustomed to, this was a good thing. It occupies the sweet spot on the cereal sugar spectrum: it is neither bland nor super(fluously) sugary. Here is the sugar content per 100 grams to help put it into perspective:

Cereal                Sugar/100g
Plain Cheerios                4g
Corn Flakes                  10g
JUST RIGHT                  17g
Life                              20g
Honey Nut Cheerios      31g 

In terms of texture, there is an assortment of different shapes and sizes. The crispy corn flakes are by far the largest, while there are also much smaller flakes made of rice. Then, there are little crunchy oat nuggets too. This helps ensure that every bite is different.

Mixing with milk has both benefits and drawbacks. As with many cereals, it can quickly become soggy and compromise its terrific texture. On the bright side, Just Right's aforementioned optimal sweetness helps ensure an equally enjoyable endmilk.

So since Kellogg’s got all the key aspects of this cereal Just Right 🙃, what’s wrong with it then, as the title of this blog post questions? Well, no one has ever heard of it, let alone tried it! And after doing some quick research (including consulting the preeminent voice in cereal reviews), Just Right does seem to be universally under-consumed. To wit, to this very day, my floormate and roommate are the only ones I know who have eaten it!

So now it’s my turn to do some urging. You can help right this wrong by getting Just Right!

4.5 Pleasant Surprises out of 5

(images from Kellogg's Canada)