A Different Kind of Blog Post 🔀

Colin Kaepernick was back in the news recently after Jay-Z struck a partnership with the NFL. I recently wrote a different kind of blog post, one about values-based marketing. I covered Kaepernick in it, so I thought I’d share it here with you. Here’s the excerpt:

Nike + Colin Kaepernick

Perhaps the most memorable values-based marketing campaign in recent memory was Nike’s “Just Do It” anniversary campaign in September 2018. This featured former NFL star Colin Kaepernick.

In case you’re not familiar with Kaepernick, the former 49ers quarterback infamously knelt for the national anthem before NFL games. He did this to protest social injustices such as police brutality and racial inequality. This drew incredible ire and ultimately led to him being blackballed from the NFL (he later settled a suit). Nike knew what it was doing when it decided to choose Kaepernick for this campaign. It sparked some severe opposition, with some customers calling for boycotts, while others even burned Nike merchandise to demonstrate their displeasure.

As you’ll learn later in this post, the campaign ended up being a success overall.

Click here to read the full post.