My answer? Longo's.
I love (copy)writing. <Waves while typing this 👋.> And I love food (I mean, you've seen my blog, right? 😛). So it’s easy to see why I love Longo’s flyers. Longo’s does a phenomenal job of being informative, entertaining and captivating with its copy, specifically its headlines.
My favourite flyer from Longo's uses the headline “Now Here's A Daily Grind You'll Love” with multiple meanings to tremendous effect:
The primary meaning, of course, is to promote their certified Angus lean ground beef. The second, subtler meaning references the Labour Day holiday around which it was advertised. And the third, even subtler meaning: students about to go back to school embark on a grind of their own.
I have also adopted the phrase “a daily grind I love” as a mantra for why I changed careers — I truly love copywriting! Ultimately, when I see a Longo’s flyer, I know there’s a great chance that it will both interest and inspire me.
